analytics-illustration

New Integration: Matomo Analytics The Google Analytics Alternative

Alex Tselegidis

As with each release, more and more features make it into the Easy!Appointments core version and the upcoming 1.5 release is no exception to that. Earlier this year, a blog post became available describing all the features you can expect from this major revision, including the integration of Matomo Analytics, the open source and self-hosted Google Analytics alternative.

What Is Matomo Analytics?

Matomo Analytics is a Google Analytics alternative.

Formerly known as Piwik, Matomo Analytics is a GPL licensed web analytics software platform, that you can install on your own server. Web analytics have proven to be a strong tool towards business improvement and expansion, as they offer useful insight on the end user demographics (race, age, origin, language etc) and interactions (page visits, click events etc) on websites and apps (properties). This information is then being evaluated by the property owners for better decision making on the future of their products and services.

Track Your Booking Sessions

Ever since version 1.1, Easy!Appointments supported the use of a Google Analytics code that would allow you to gather such data for the booking page and this functionality got lately enhanced with the release of version 1.4, when support for Google Analytics 4 was added.

With Easy!Appointments 1.5, you will be able to easily add the URL of your Matomo Analytics installation, and Easy!Appointments will then automatically load the required assets to start capturing meta information on all public booking pages.


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